ALLY x MONOPOLY

Using first of its kind augmented reality technology, Ally turned 6 American Cities into giant live MONOPOLY game boards to help consumers grow their fortune.

People across the country had a chance to win up to $50,000 in cash, a new Jeep® Wrangler, and other prizes totaling over $1 million, all while learning smart money tips and supporting non-profit Junior Achievement.

I oversaw all campaign production including augmented reality game, online scavenger hunt, campaign website, statue fabrication & design, promotional asset production along with game play oversight & capture.

Anomaly // Producer

Game Production: mssng peces

AR Technology: 8th Wall

Statue Production: Ghost Experiential

Promotional Assets: Unreasonable Studios & Scholar

Awards:

AICP Next 2020: Extended Reality – Winner

Webbys 2020: Augmented Reality – Honoree