ALLY x ANIMAL CROSSING

Second only to sourdough bread, Nintendo’s Animal Crossing New Horizon’s was the ‘it’ game of quarantine. Since the game is based in finance, it seemed like a natural fit for Ally Financial to partner and have their own island. The island was complete with Ally customer service rep avatars and slew of other nods to the Ally brand.

The promotion happened over the course of two weeks where Ally Island offered the highest price of turnips to date in-game (1000 bells) and had a big Bell-Out hooking up lucky players with tons of bells so they could continue to grow their fortune. The campaign featured 3 Twitch livestreams with KangGaming. The announcement stream made it to the front page of Twitch.

Anomaly // Sr. Producer

Production: Mediamonks

Case Study to come.