CROWN ROYAL
SUPER BOWL 2023

Diageo is an official partner of the NFL and Crown Royal is the first of their spirits to advertise in the Super Bowl. The main film and its teasers star loyal and longtime Crown drinker Dave Grohl. Crown wanted to do something disruptive among the noise of the Super Bowl both in terms of idea and execution. We said, what if on America’s biggest day we thanked our neighbors up North, Canada. And that we did through an elevated and educational ‘slideshow’.

Anomaly // Sr. Producer

Director: Jake Scott, RSA Films

Edit: Akiko Iwakawa & Tom Mika, RPS

Color: Joe Gawler, Harbor Picture

Sound Design & Mix - One Thousand Birds

Track: ‘O Canada’ Re-recorded by Donna Gantis

Media: TV, OLV, Social & Digital